Was checking what the targeting ads are doing for my site in the new adsense layout, as another topic is currently discussing whether you should turn it on or off.

There is more information under 'More Reports' than I thought:

Detailed reports on:
* Ad Type (Text, Flash, Rich media, Animated Image and Image)
* Bid Types (CPM, CPC)
* Targeting Types (Contextual, IBA and Placement)

I also thought that CPM equals Placement targeting. As the numbers differ substantially, I was wrong there. Although I disabled IBA, it is still there in yesterday's stats (although doing pretty well compared with Contextual).

The other information under 'More Reports' was already there in the last layout (Ad Units and Ad Types, although the latter indirectly). Did not spot the IBA, the clear CPM/CPC distinction and the Ad Types. I only sporadically used the new layout before, so perhaps it was there all along, but did not see anyone writing about it here over the last few months.

Again, with the risk that this was already there forever, I really love it. The information is great. You don't have to guess that much anymore.

Now the only question remains: what to do with those IBA's... ;)