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eCPC AFS lower then AFC

Why?

         

Mikey85

6:51 am on Apr 17, 2010 (gmt 0)

10+ Year Member



Hi,

When I see my stats I see that the eCPC of AFS is 50% (!) lower then the AFC eCPC!

Do you have the same problem?

Is there anything to do about that?

koan

7:12 am on Apr 17, 2010 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



There isn't an acronym I recognize in that post.

Rodeo

11:28 am on Apr 17, 2010 (gmt 0)

10+ Year Member



Adsense For Search and Adsense For Content.
You get more clicks for AFC than AFS (normally). So a few low cpc clicks will be covered up by a few higher cpc clicks in case of AFC.
But for AFS, since there are (much) lesser number of clicks, you may end up a day on a lower avg cpc and another day with a higher avg cpc, higher than your AFC sometimes.