The bad news is that Click-through-rate dropped by 40-50%. I understand the economy has had some effect, but I'm not convinced that's the main reason.

I've changed ad placement and size, color, hired a consultant, paid someone to implement the changes (I can't do them myself) and nothing has changed...except the increased traffic.

I can't afford another redesign of my site and can't go back to my old one.

Has anyone experienced this and, if so, what did you do to improve things?

Thank you.