Forum Moderators: martinibuster
Normally I get around 15/20 clicks (0,80% CTR) per day with and eCPM of $1,70. And today I'm already at 25 clicks (1,35% CTR) and a eCPM of $0,33. Traffic hasn't change etc. (source of traffic hasn't change either).
Just checked the adsense report again and it looks like that same thing happened 8 days ago. My PPC went from ~$0,20 to $0,02. It was back to normal the next day. What's happening?
90% of they clicks were only worth $0,01!
Looked at my server log and didn't find anything suspicious. Problem is that 90% of my traffic comes from the US and I'm in France, so I don't know which ads are showing over there.
Regards
Are your traffic sources reputable (i.e. organic, quality links etc.)? Are you not 'tricking' your visitors into clicking your ads?
You need be 100% sure you are delivering quality traffic to the advertiser.
The last clicks I got I were worth $0,00 ! What the hell is going on?
Wow, if you can count your clicks and see the prices then one of your problems is not enough traffic. Another likely problem is your traffic stinks (reasons/queries people have for visiting), another one is that your niche is lousy (jokes, celebrities, photos, free stuff, etc.). Those are typical reasons to account for CTR that is less than 1% and click values that drop to nothing.
People like to blame Google and hate to acknowledge the problem might be with their niche and/or site, but that's what is at issue. You have been riding a frail and dying horse. If you want to win a race you'll do better obtaining another horse [webmasterworld.com] rather than whipping the current one harder.
Best and good luck.
It FEELS worse for you because you were earning so little to begin with. But in actual terms, a variance +/- of 18 cents is not outside of normal.
You also may want to consider seasonal variances. The months of .20 average epc may represent the exception of the good times, and the two cent earnings days are the exception of the bad months.
Best and good luck.