Forum Moderators: martinibuster
EPC highest since December 2006
CTR second worst month ever (since new layout spring 2005)
EPC highest since December 2006
My highest EPC since the start of AdSense, in fact my best month's earnings of 2009 even in Pound/Sterling terms...I'm slowly clawing my way back towards 2006 levels however if previous years are anything to go by then earnings will begin to decline for me after the third week of this month until the beginning of January.
Isn't the end of month earning the most important measure of how good/bad a month was?
Isn't the end of month earning the most important measure of how good/bad a month was?
Sure, if you're comparing apples and apples. But if (like most of us) you've added pages and made other changes over the past year, a comparison of AdSense earnings between, say, Oct. 2008 and Oct. 2009 may tell you only how much more or less money you're depositing in your bank account.
My thoughts on other metrics:
eCPM: Useful in comparing AdSense revenues to other types of revenues, either sitewide or for a given section or page. Knowing eCPM or (or RPM, a.k.a. revenue per 1,000 impressions) can be helpful in deciding how to allocate "screen real estate" to AdSense ads, display ads, affiliate links, etc.
EPC: Useful mostly as a gauge of advertiser demand. If your average EPC last year was 20 cents and this year it's 30 cents, the market outlook has improved and/or you're getting more respect from Google and its advertisers. If your average EPC last year was 20 cents and this year it's 5 cents, maybe Google and its advertisers are sending you a message, or maybe you're in an overcrowded AdSense category and need to find other ways to monetize your content.
CTR: Useful as a way to gauge the visibility and placement of your ads (if you move an ad unit to a new location and CTR drops, or if you change the size of an ad unit and it drops, maybe you should rethink the change). Still, it isn't worth obsessing about, because factors such as "ad blindness," the willingness of consumers to spend money on widgets in the current economic climate, etc. may be beyond your control.
EPC and CTR?
I wish :-) My CTR has stabilised now but is still 1/4 of what it was way back when I first started.
Isn't the end of month earning the most important measure of how good/bad a month was?
For me it is since these days the vast majority of my visitors are looking for widget images whereas it used to be widget information.
