This is my busy season (obviously) and I'm 40% up over last year. Maybe 30% more traffic.

I've noticed several things. First of all, I ditched Ad Manager and my inflated impressions went away immediately and my CTR and eCPM went up drastically. Causation? I dunno. But I'm sticking with regular AdSense for now (if I could just get some more @$!@#$ channels!)

This year for the first time, my link units are far outperforming my ad units. And we're talking some pretty large clicks - I get some over $2 every day. In fact, even though my CTR and eCPM are significantly down since last year, my EPC has more than doubled - almost tripled.

To what do I attribute this? I can't tell for sure what types of ads other people are seeing, but since my primary site is pretty tightly tied into my state, and I know what *I* see when on my site, I believe it's the ads for *local* goods and services.

June Stats are ok here, total revenue is up over May due to increase in total clicks, but...... Rev per click is the down a few hundredths of percent, comparing the first 25 days of May to same 25 days in June.
Funny thing, though the MTD rev per click is unchanged, there is a noticeable drop from the first 2 weeks beginning on June 7. The past 8 days has been dropping like a rock. Thankfully the first week was much higher so the AVG stays.
But my guess though, is that the economy is dragging down everything.
Revenue per click compared to last year YTD is down 2.4% even though the clicks are up 84%.
Total Rev per click Ly however, was 30% higher than Total Rev per click in 2009 so far.
If it ever turns around I will be a happy camper.

Yesterday's earnings were another in the ever growing list of 50% under performing days. :-¦

Jun 30 is heading for the title "the worst ECPM day since 2007", 35% down from June avg. Jun 29 was also a day in the tops...

Yep can confirm looks like the end of the month days were very very pathetic.