Google doing click arbitrage themselves?

Forum Moderators: martinibuster

Message Too Old, No Replies

Google doing click arbitrage themselves?

I thought this is click arbitrage

adwinner

5:43 pm on Apr 23, 2009 (gmt 0)

I just followed an Adsense link on a Google search result page that took me to Google image search. The landing image search page was having lots of Adsense ads of high paying keywords. And for the Google search I did, there was only one sponsor other than Google, that too appeared on the right hand side adslot(seems to be a low paying keyword).

I thought this is what is called click arbitrage. Would Google have two standards for publishers and themselves? Any thoughts?

netmeg

5:51 pm on Apr 23, 2009 (gmt 0)

They have more than two standards (publishers and premium publishers, for example), and if it's their own ad on their own page, leading to their own page, then why not? That's not really arbitrage.

adwinner

6:15 pm on Apr 23, 2009 (gmt 0)

Yes, you are right. I dont know. This thing never came to my mind.

creeking

6:17 pm on Apr 23, 2009 (gmt 0)

I've seen adsense ads for google on content pages.

I wondered if the publisher gets paid for those clicks, and how much.

adwinner

6:18 pm on Apr 23, 2009 (gmt 0)

But arent they two departments as they say...lol

signor_john

6:41 pm on Apr 23, 2009 (gmt 0)

The landing image search page was having lots of Adsense ads of high paying keywords.

I think you meant "AdWords ads."

Also, as netmeg points out, an ad that refers the user to another page within the same site or group of properties (e.g., from Google Web Search results to Google Image Search results) isn't arbitrage: it's a "house ad."