Forum Moderators: martinibuster
I have often thought of sending them to a page with some content in the vertical and adsense ads.
Any thoughts on this approach?
Most thank you pages say "Thank you for shopping - now go away" or "Thank you for contacting us - go away until we're ready for you".
If someone trusted you enough to complete an action on your website, shouldn't you attempt to continue engaging the customer?
Personally, I like testing thank you pages that have whitepaper downloads, related products, join our loyalty program, learn more about our company by doing this...
One of the hardest things to do in marketing is to get the customer - their first action with your company. It's easier (and cheaper) to keep a customer than get another one.
If someone started engaging your company with an action, find a way to keep them engaged and not just waiting for a response (or their product).