Can a higher Pagerank/Quality Score Equal Higher CPC?

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Can a higher Pagerank/Quality Score Equal Higher CPC?

CWebguy

2:48 pm on Mar 27, 2009 (gmt 0)

I'm trying to learn the ins and outs of Adsense now. It seems logical that Google would pay out higher CPC to more "trusted" publishers. So I've heard the myth that higher PageRank will get a higher CPC (I'm thinking maybe even age of domain/quality score). Does anyone have any factual truth to this or not? Kind of gives you a little hope for the future if so!

Thanks!
CWebguy

[edited by: CWebguy at 2:48 pm (utc) on Mar. 27, 2009]

explorador

3:31 pm on Mar 27, 2009 (gmt 0)

PR relation? dunno but domain age-quality has been discussed to have an impact on several arenas.

I can compare some of my sites with the same PR and still the older one have more revenue. But there are many factors involved as design and content. Not enough to put this into a formula but my older domain earns the most...

netmeg

3:46 pm on Mar 27, 2009 (gmt 0)

I frequently get clicks of well over $2 on pages that are PR1 or have no PR yet at all, and clicks of $.03 on PR4 and up.

So - no. I don't believe one has anything to do with the other.

dibbern2

8:16 pm on Mar 27, 2009 (gmt 0)

I believe there is a trust factor used in the AdSense system. But I never thought that PageRank -which means little, if anything- had anything to do with it.

CWebguy

10:32 pm on Mar 27, 2009 (gmt 0)

So consensus is domain age, but not pagerank? Netmeg, if that is a lower paying niche, do you think even though the CPC is low at times, could it have increased from the past? (do to the age of the site, etc.)?

Thanks.

eeek

1:35 am on Mar 28, 2009 (gmt 0)

So consensus is domain age, but not pagerank?

It's all speculation.

buckworks

2:09 am on Mar 28, 2009 (gmt 0)

The most important factor would be the productivity of the traffic that your site sends to advertisers.

Do you send visitors who actually buy stuff? Score well by that measure and everything else will look after itself.

saharika

4:46 am on Mar 28, 2009 (gmt 0)

i think rather than pr,age what matters is content(keyword) and competition for it...
we some time get $1 dollar click on pages that doesnt have pr yet...

CWebguy

4:55 pm on Mar 28, 2009 (gmt 0)

Do you send visitors who actually buy stuff? Score well by that measure and everything else will look after itself.

So is google tracking sales conversions and applying Quality Scores to domains/pages/"and/or"channels (in an Adwords type of way)?

[edited by: CWebguy at 4:56 pm (utc) on Mar. 28, 2009]

buckworks

5:08 pm on Mar 28, 2009 (gmt 0)

To some extent, yes, Google is (that's what Smart Pricing is about) ... and savvy advertisers even more so.

CWebguy

5:09 pm on Mar 28, 2009 (gmt 0)

Hmmm, so quality of traffic. Would you say this is done on a domain/page basis or channel basis?

Thanks.

johnnie

5:35 pm on Mar 28, 2009 (gmt 0)

It all depends on the quality of your traffic and the value of your niche.

CWebguy

5:40 pm on Mar 28, 2009 (gmt 0)

well I'm reading an article in which a guy states that he changed all his channels, and it dropped smart pricing and led to a better CPC, etc. so I'm trying to get my head around how that could have worked. I'm kind of new to this.

Thanks.

dibbern2

3:41 am on Mar 29, 2009 (gmt 0)

So consensus is domain age, but not pagerank?

Absolutly not. Not page rank, not domain age.

alephh

12:39 pm on Mar 29, 2009 (gmt 0)

In my opinion/experience there has to be thousands of more important factors than pagerank.