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Click Stats - Niche Infomation Site

What is your experience?

thinker

1:44 am on Mar 11, 2009 (gmt 0)

I've developed a niche information site with completely original content. The site has high quality traffic, with most persons interested in the subject and viewing multiple pages.

I was wondering if any niche information publishers featuring content-targeted adsense would like to share their average visitors:adsense click ratio?

I understand that ratio depends on many variables; however, I thought it would be interesting.

alephh

1:51 pm on Mar 11, 2009 (gmt 0)

Click ratio (CTR) is anything from 0.01% to 80%, depending on:
- how many adsunits and linkunits you use
- and where you use them
- are you offering other links away from your site
- are the ads related (=are there advertisers in that niche)
- what type of visitors they are (seeking to buy something vs just seeking information vs just bored never planning to buy anything).

Let's assume one linkunit, one adunit, both above fold, blended ads, other links out of the site, related ads/advertisers... ~~5% CTR.

netmeg

1:54 pm on Mar 11, 2009 (gmt 0)

For what it's worth, CTR is one of the metrics you are not supposed to share, according to TOS.

thinker

3:26 pm on Mar 11, 2009 (gmt 0)

Thank you alephh and netmeg. I better read the TOS before I plan on utilizing adsense.

johnnie

3:37 pm on Mar 11, 2009 (gmt 0)

Thank you alephh and netmeg. I better read the TOS before I plan on utilizing adsense.

Read it three times.