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AdSense Earnings Are Down - February 2009

         

uhwebs

4:01 am on Feb 11, 2009 (gmt 0)

10+ Year Member




My site has been making a very good and fairly steady (the trend the last two years has been steadily upward) income, but Jan/Feb have been terrible! The last several days I've made (daily) half of what I made in Sept, Oct, Nov per day, for example.

My traffic is good, but it looks like G has simply decided to pay me less.
I wonder if it has to do with the fact that I opened another Adsense account (with their permission, one for business and one for personal)? After I notified them about this earnings have seemed to tank.

Why would they be "punishing" me? Have I lost credibility in their eyes?

signor_john

5:53 pm on Feb 19, 2009 (gmt 0)



What might be the reason for it?

Just this morning, the Center for Media Research reported on a new survey of ANA (Association of National Advertisers) members. More than three-quarters (77 percent) of the respondents said they were planning to cut their ad budgets, and 37 percent said they were planning to cut their ad budgets by more than 20 percent. Draw your own conclusions.

memorygreetings

7:45 pm on Feb 19, 2009 (gmt 0)

10+ Year Member



Well thanx, but you know why i am little curious about the situation, i recoreded my highest earning in a day in the same month. My point of worring in genuine as how come there is such a big difference all of sudden in just two days.

there is this word "economy" has not stuck this month only, its been in news for past six months it had effect my earning like others but not as much as this month.

That was the point i wanted to raise.

ken_b

8:02 pm on Feb 19, 2009 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



The lousy economy is not the only possible cause for a drop in earnings.

It does make for an easy excuse though.

Why on earth look for things you might have screwed up, or can make better when you can blame every flop on something mostly beyond your control, like the economy.

lyskl

4:47 pm on Feb 7, 2009 (gmt 0)

10+ Year Member




System: The following 9 messages were spliced on to this thread from: http://www.webmasterworld.com/google_adsense/3844498.htm [webmasterworld.com] by martinibuster - 12:15 pm on Feb. 19, 2009 (utc -8)


I've made a lot (relatively) from google adsense. Back in November my site had 150,000 page views a day and I was making $50-$150 per day.

Now I'm only getting 70k pageviews a day since early this year, I thought the earnings I was getting last month ($20 per day) were low, but now, with no change since last month in page views or clicks per day, my earnings have dropped to below $5. I'm getting like 8/9 cents CPM!

What could have caused this and how can I fix this?

greatstart

4:53 pm on Feb 7, 2009 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I'm seeing the same sort of scenario. I lost about half of my traffic since last year, and I'm earning about 25% of what I used to make.

I'm not sure what it is, but I'll take a stab at it and say it's due to the slow economy this year.

There isn't much you can due to fix it. You just have to wait and see if this passes by in the next few months.

anand84

12:02 pm on Feb 10, 2009 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Out here, traffic has increased by 30-40 percent while the eCPM has reduced to almost half of what it used to be in Oct-Nov.

radix

12:16 pm on Feb 10, 2009 (gmt 0)

10+ Year Member



Seeing lots and lots of <$0.01 clicks recently across various channels, eCPM well below $0.03 across these channels! Not sure what the hell is going on.

wanderingmind

5:15 am on Feb 12, 2009 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I have increasing traffic, reducing revenue per click. Most likely, advertisers are bidding a lot lower.

Generally, I suppose that would be the trend - with exceptions for some regions or topics where demand gets higher in the recession.

ecmedia

4:43 pm on Feb 12, 2009 (gmt 0)

10+ Year Member



Yes, if you read the news, advertisers have disappeared and hundreds of companies are filing for bankruptcy.

HuskyPup

5:00 pm on Feb 12, 2009 (gmt 0)



Chceck this thread:

[webmasterworld.com...]

Specifically yolkman's comment:

In the past, I paid $0.50 for keywords in content network to get a significant impressions. As of 2009, I pay $0.04 in content network and receive triple impressions.

That's 8% of the previous cost.

dhaliwal

7:45 am on Feb 13, 2009 (gmt 0)

10+ Year Member



yesterday's earnings are almost 40% lower

anand84

8:29 am on Feb 13, 2009 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Most likely, advertisers are bidding a lot lower.

If it is only that, then it's fine. Its a universal catastrophe and everyone needs to bear.

What I am concerned is whether Google is going to start taking higher cuts on the clicks in order to appease their shareholders. Possibly we are receiving lesser percent of the commissions now than before.

It's time Google was made to reveal their revenue sharing ratios..

goneinthesun

1:49 am on Feb 11, 2009 (gmt 0)

10+ Year Member




System: The following 6 messages were spliced on to this thread from: http://www.webmasterworld.com/google_adsense/3846872.htm [webmasterworld.com] by martinibuster - 12:16 pm on Feb. 19, 2009 (utc -8)


Do you see yourself working harder but making less?

or just me?

Roseb44170

2:30 am on Feb 12, 2009 (gmt 0)

10+ Year Member



I find that my earnings are less but that is only because I had to find a new webhost for some of my sites. Now that I am getting those sites back online my numbers are "inching" up a bit.

You know that you may be trying too hard?

signor_john

3:21 am on Feb 12, 2009 (gmt 0)



If you're referring to AdSense, I hardly work at all. I've already pasted the AdSense code into my site's templates, so I just let Google do the work and pay me each month.

ecmedia

4:42 pm on Feb 12, 2009 (gmt 0)

10+ Year Member



When I see a question like this I wonder if the askers have listened to any economic news lately. I mean with the bottom falling out of the global economy, how can anyone expect that advertising will not be impacted.

purplekitty

6:51 pm on Feb 12, 2009 (gmt 0)

10+ Year Member



I see a couple of things. What I typically see - a decrease right after the big holiday advertising. And I also see a decrease that is no doubt related to what's happening with the economy as business owners are trimming their advertising budgets.

Admittedly, it does seem like the harder I work, the less I make and I'd be lying if I said it wasn't discouraging at times. But, looking at the big picture realistically, it is what it is until the recession turns around. Therefore, I try hard to focus on riding it out and being positioned well when it does start to get better.

dailypress

7:36 pm on Feb 12, 2009 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Do you see yourself working harder but making less?

Both at my full time job and my own website business. You're not alone mate. :)

born2run

1:28 pm on Feb 4, 2009 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month




System: The following 9 messages were spliced on to this thread from: http://www.webmasterworld.com/google_adsense/3842060.htm [webmasterworld.com] by martinibuster - 12:18 pm on Feb. 19, 2009 (utc -8)


Dear friends,

Our Adsense earnings have reduced by more than 60% even though our page rank has gone up to 6. Anybody know what's up with Adsense? Our earnings have gone down drastically since December08/Jan09

Any tips? Thanks!

dazzlindonna

1:55 pm on Feb 4, 2009 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



PageRank has absolutely nothing to do with earnings. It would be like wondering why earnings went down even though there was an extra "?" added to the end of a sentence on the site. There are many reasons why Adsense earnings might change, not the least of which might be the fact that the economy has tanked. But a whole host of reasons could contribute depending upon niche, time of year, advertiser budgets, ad placement, user interest, etc.

explorador

2:58 pm on Feb 4, 2009 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Check your traffic, your stats. See if the traffic is going down, why, check your main (old) source of traffic and find out if its down or if they removed you from their links (traffic again).

Then, take the time to browse your site to see what kind of ads it shows. Many of us have been there (in and out) because suddenly there are less ads to show (so, the same ad again and again), less ad inventory... less matched, less content related. Just a stage perhaps.

Perhaps too easy or obvious, but check your uptime. Sometimes everything is ok except your site being online enough time a month.

Swanny007

3:20 pm on Feb 4, 2009 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



I'm seeing a drop in earnings even though traffic is increasing. My earnings have dropped over 30% since Dec/08 and it looks like it will continue to go down. A lot of the ads I'm seeing are MFA/crap quality ads so I think that's part of the problem. There are less quality advertisers from what I can tell.

To help fix the ever declining CPM, I'm looking at the different ad units/sizes and experimenting with new placements and sizes.

Sally Stitts

6:23 pm on Feb 4, 2009 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Adsense earnings down even though pagerank is up

Funny. I saw this and thought about my case -
Adsense earnings up even though pagerank is down. (from 4 to 3)

I guess there is always an "opposite case".

Lame_Wolf

6:25 pm on Feb 4, 2009 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Like dazzlindonna said, PR has nothing to do with earnings.
However, I do think SERPS has something to do with earnings.

LifeinAsia

7:34 pm on Feb 4, 2009 (gmt 0)

WebmasterWorld Administrator 10+ Year Member Top Contributors Of The Month



PR has nothing to do with earnings. Look at the math, there are only *2* components of earnings:
1) clicks
2) click prices
(OK, there is also the 3rd component, which is the percentage that Google pays you, but it's unlikely that you can ever do anything about that.)

In general, more traffic leads to more clicks. And higher PR *CAN* lead to more traffic. (But if everyone else in your niche got a higher PR, the net effect for you will probably be negligible.)

Click prices are mostly determined by the advertisers. Fewer advertisers and lower budgets (both of which are frequent results of economic downturns) most likely mean lower click prices.

rytis

7:57 pm on Feb 4, 2009 (gmt 0)

10+ Year Member



When I think about this, my AS earnings steadily go up, if counted from the day when I separated with google toolbar 2 years ago :)

To OP, I want to say, that not only PR has zero influence on AS earnings directly, but even marketing AdSense site without staring into little green bar is possible and way more satisfactory.

Essex_boy

9:10 pm on Feb 4, 2009 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



ive been watching mine closely, and you know what ? Its increasing.
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