I have be a site that has been underperforming for quite a while. In short, I get around 200 page views a day however almost no clicks take place (or to be more precise, on average, I get a single click on ~1k page views).

I’ve tried different ad sizes, played with color and positioning to no avail. The ads displayed are relevant and my assumption is that the ctr should be in at least 0.5% range. I have a similar site targeting slightly different topic and the CTR has consistently been > 1%. Anyhow, I’ll keep monitoring this and trying out different strategies – I do hope it’ll work. If anyone has any ideas regarding what other steps I may want to explore I’d appreciate your input here.

Also, there is one more thing that’s puzzling me. The site consistently generates a penny a day (on days when there are no clicks). I’ve pasted below what I see if I run a “yesterday” report for the URL channel at issue – as you can see, the CTR is 0 but eCPM and earnings are greater than zero. I have four additional URL channels that tend to get zero clicks as well but none of them displays this peculiar behaviour. Any suggestions on what may be happening here?

Best,

Vedran

====================
Yesterday – URL Channel Report
====================
URL Channel: xyz-url-channel. com
Page impressions: 142
Clicks: 0
Page CTR: 0
Page eCPM: 0.04
Earnings: 0.01
====================