Video Ad Units: ZERO earnings

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Video Ad Units: ZERO earnings

YouTube / Video Adsense Units Yield Zero Clicks

lexipixel

2:34 pm on Oct 25, 2008 (gmt 0)

I've been running the (Google/YouTube) Video Adsense units on one site for the past two months, and although people click on (Adsense) text ads on the same site (and at times on the same pages), not one person has clicked a Video ad.

On a related note -- I also see very poor results (minimal number of clicks) on display ads, (over the past year or so), which leads me to believe the users either;

A). mentally block display and video ads as they do with t.v. commercials. I believe the user is "engaged" by text ads since they minimally have to read the text and can't just passively absorb it like display ads or video.

B). the display ads and video ads give "too much info" and do not compel the user to click to learn more, (or to buy).

These ads run on more than one of my sites and the content is for totally different markets so I don't think this is a niche problem.

Unless I hear otherwise, I plan to discontinue running all display ad and video ads on my sites.

Comments?

greatstart

3:33 pm on Oct 25, 2008 (gmt 0)

I hear what you say. After the first week, I took them off my site. They just don't pay!

moTi

6:56 pm on Oct 25, 2008 (gmt 0)

people don't click on image/video ads because it's a different business than text ads: visual branding vs textual information. publishers have to get paid a premium for the visual impact. as long as google doesn't separate the bidding process completely for ads that serve different purposes it will never work out. i wonder why no one at the plex realizes the issues since years. it's basic marketing.

jetteroheller

9:21 am on Oct 26, 2008 (gmt 0)

Seems not all experiments have good results

Adlinks: extreme good earnigns for the small space
Referrals: Goold terminated the program
RSS feeds: I terminated the experiment
for mobile: the discussion shows, not the big money
video: seems also no great success

jetteroheller

10:29 am on Oct 28, 2008 (gmt 0)

Have the videos at last other effects?

I mean something like more page impressions per visitor
More repeating visitors

Something, that a visitor views more pages and has so the opportunity to click more ads

lexipixel

2:00 am on Oct 29, 2008 (gmt 0)

Have the videos at last other effects?

None that I notice in the logs.

skweb

2:35 pm on Oct 29, 2008 (gmt 0)

Finally, I took the video units off. I first put them at the end of an article and I did see somewhat more targeted videos but they made no money at all. Then I tried the 160X600 unit in a sidebar and to my shock now all pages showed the same set of videos. Still no money.

Google, this has been a disaster for publishers. You need to come up with something more clever.

nippi

11:55 pm on Oct 30, 2008 (gmt 0)

I tried them. Gave up. I wanted to pick my video absolutely.

For example, i might have a page about how to train your cat to walk on a leash.... and i get a video about the problems of feral cats?

I need to be able to choose the video where someone demonstrates how to train the cat.
And I need complete control over adsense colors.
and I need the adsense to appear to the right of the video, not above it.

In the end, I have instead gone with google videos, and then affiliate product links beside them that match the video.