Forum Moderators: martinibuster
For me personally, I notice that around 1600 GMT, my clicks will freeze and stay that way until 2 hours past midnight (Google time) when I will receive a small click dump. Has been that way for few weeks now.
Perhaps it's all one big mess at the plex and they're losing data as HuskyPup mentioned in one thread.
Would kind of suck that they do this. Since we are not told. Then maybe we think the problem is something else and we make changes. Waste our time. Etc.
My CTR was 6%, now it is 3%.
How long have you been displaying AdSense?
If it is only a few months and you have a reasonable volume of visitors, and especially return visitors, this tends to be the norm in my experience with return visitors becoming ad blind unless something really jumps out at them.
It's no consolation to you, nor me, however over the past 5 years of AdSense I've seen my CTR go from just over 6% to around 2.5% even though I have considerably more visitors and page views.
Contextual ads are ok and have their niche in advertising however I have noticed more and more leaderboard and skyscraper banner ads appearing these past few weeks and they have a great EPC.
They are much more noticeable and professional.
Is the day of the DIY ad suffering during these "recessionary" times and the ones who do succeed are those who do throw good advertising money at the program?
After all, for many widget industries, just how many different ways can one say "Cheapest widgets available online here"?
Incidentally, it took several months to kick in, but my EPC did climb after the CTR decline and as a result my overall earnings are now pretty much what they were before the CTR decline. Of course, YMMV.
My CTR was 6%, now it is 3%.
Was the drop over a long period of time, or was it sudden?
Long-term drops could be explained by any number of things (see other posts in this thread), while short-term drops could be the result of temporary bursts of low-quality traffic, seasonal lulls, etc.
One thing to keep in mind is that Google has tightened up its definition of what qualifies as a valid click. (On the brighter side, some of us have been seeing much higher earnings per click since the change.)
If you have good traffic, I suggest you work out advertising deals as a fixed monthly wage for displaying their ads...this will sometimes beat out Adsense.
Display ads can also complement AdSense CPC ads, and vice versa. That's why so many professionally-run media companies use both.
Could you let me know when this fall actually happened. As I had mentioned in one my other threads, I experienced a reverse fall since Friday last.
My CTR improved by around 40%, but the eCPMs took a sudden fall by more than half and because of which my revenues too have halved..Just wondering how on earth that happened since nothing significant was changed on my website..
Are you facing the problem I am facing or that of Virtualreality's?
Apparently you also need to do this, in order to get the third-party ads on your site (the ones Adsense talked about back in May, doubleclick etc - [adsense.blogspot.com...]
I've not opted into placement targeted ads (provide links to vendor sites ? See [google.com...] ), and have noticed a drop (slow but steady) since May.
