Personally I think it's rather silly but I understand they need to test stuff around to find the ultimate format. I can't say I'm pleased though, as I'm experiencing a pretty weak day in terms of overall revenues, but who knows if it's a coincidence. Esthetically, it wasn't working well either.

Do you think Google is noticing a creeping ad blindness overall and desperately trying to combat it by randomizing the format as much as they can or is it just another round of format testing that brought us a few hits and misses?