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Telling google to show relevant ad

adsense relevant keyword

         

kool002

1:06 am on Mar 2, 2007 (gmt 0)

10+ Year Member



Hi,
Suppose I write about glue on my site. In one article I wrote about how to use the glue to make a ship.
The problem is google is displaying ads like Nautical watch or ocean related which are not relevant.

Is there a way to fix this problem?

Thanks

Drazen_D

10:36 am on Mar 2, 2007 (gmt 0)

10+ Year Member



Did you try section targeting?

<!-- google_ad_section_start -->

<!-- google_ad_section_end -->

You can also designate sections you'd like to have ignored by adding a (weight=ignore) to the starting tag:

<!-- google_ad_section_start(weight=ignore) -->

adamnichols45

11:32 am on Mar 2, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Section targeting as mentioned is the way togo.

kool002

5:42 pm on Mar 2, 2007 (gmt 0)

10+ Year Member



Thats what I was looking for.
Now I remember I once read about it at google site but forgot.

Thanks.

ftwb05

7:45 pm on Mar 2, 2007 (gmt 0)

10+ Year Member



I think using the Google weight tags has now become very important and I will be using them on my main website due to the ads becoming increasing irrelevant over the last couple of months.

Lets say my site's main subject is bicycles (which it isn't), but whereas before xmas on the pages that were about bike bells, I used to get ads about bike bells I now get ads just about bikes.

Similairly on the pages that are about bike carriers for cars, where I used to get relevant ads about that subject, now I just get more ads about bikes.

I think this has led to a big drop in clicks and ecpm even though traffic has increased, I have done no major link building recently or changed the content much either.

Has anyone else had similair experience of previously well targetted ads becoming more irrelevant recently, and how have you tackled the problem?

(I don't think this is due to a lack of advirtisers as the field I'm really in is very bouyant and profitable at the moment).

sonaro

4:55 am on Mar 3, 2007 (gmt 0)

10+ Year Member



I just came in here to find a solution to a similar problem I am having. Can someone please explain in simpler terms where exactly that code goes? Does it go in the actual code:

<script type="text/javascript"><!--
google_ad_client = "#*$!#*$!#*$!#*$!XX";
google_ad_width = 728;
google_ad_height = 15;
google_ad_format = "728x15";
//2007-02-26: #*$!#*$!X
google_ad_channel = "#*$!#*$!#*$!";
google_color_border = "C469C1";
google_color_bg = "C469C1";
google_color_link = "FFFFFF";
google_color_text = "C964C5";
google_color_url = "C964C5";
//-->

or in google.com/adsense somewhere? Thank you!

Green_Grass

5:50 am on Mar 3, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



sonaro

<!-- google_ad_section_start -->
Put this before the TEXT ( on the web page ) you want to highlight for G

Put the below where the TEXT , ends
<!-- google_ad_section_end -->

This will tell G spiders, which text on your website to use for ad targetting.

However do note that it will take upto 2-3 weeks for it to take effect.

trannack

8:13 am on Mar 3, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I have to say that I am not entirely convinced that section targetting works. I have also experienced some off-targetting recently - and I have the start - stop tags inserted. It seems to be that - using your example - if you have a bike site and one particular page gets the bulk of traffic, then loads of the other pages will tend to end up with adverts that relate to that page.

PowerUp

1:19 am on Mar 4, 2007 (gmt 0)

10+ Year Member



Hi, this is the 1st time i hear about google ad targeting. If I <start> text <end> ... the do I have to put the ads in between the targeted text? Can I put the ads outside of the <start> and <end> tags? If I do this, will the targeting become less effective?

Thanks.