I recently bought ads through adwords, I was paying per impressions, and I worked out I was only paying $0.004 per click so yes it's very possible. I feel bad for whoever owns that site I was advertising on!
jchampliaud
10:40 am on Dec 22, 2006 (gmt 0)
Is this possible?
If you are getting public service ads I think they count as a click but don't pay. So this would throw off your ppc.
sem4u
10:42 am on Dec 22, 2006 (gmt 0)
If advertisers are bidding 1 cent per click and Google is taking a large slice then those figures are possible. Also Google may be flagging up some of those clicks as being invalid.