I am writing my own magazine with car-related topic. Average lenght of my article is 3500 letters, maximum 10700. I am using a lot of graphic content in articles - 2-5 pictures (320x240 size).

Maybe the text is the king, but ugly webpage with plain text is #*$! for me. Webpage must be as a printed magazine - great text with nice graphic - it is the only road how can people fall in love with your webpage :)

I don't have articles, just multiple short reviews and related info, often about 40-100 entries per page. My pages with server-side includes but excluding graphics total between 25K and 75K of which about 9K is coding, markup. I have about 500 pages in the site, about 90% with three AdSense blocks.

I do very well with AdSense, I hope that helps.

edited to include more data

[edited by: Andreals at 12:20 am (utc) on Oct. 10, 2006]

There is a little known rule of thumb among those who write direct-response mailings: the reader will stop reading when he is persuaded or has found out what he wanted to know.

Therefore, it is essential that a story, page, letter or whatever be long enough to answer all of the potential questions. When the reader has had enough, he will go on to whatever is next. If he does not get enough information on your page, he will quickly flip on to the next site.

So, in terms of retaining readers, a well-constructed longer page is better than one that is too short.

As one who used to write for politicians and other idiots, I was constantly amazed to be told to "just write a one-page press release," a completely worthless document dested to hit the round file.

So, I could write a lot more but perhaps I have made my point: you're not paying for the paper and ink so longer is better.