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U.S. Labor Day 2006 - 3 Day Weekend

Will Many Advertisers Pause their Campaigns?

         

maxgoldie

9:17 pm on Aug 31, 2006 (gmt 0)

10+ Year Member



Is it a generally safe assumption to think that a lot of advertisers pause their campaigns over this long weekend?

OptiRex

8:48 pm on Sep 2, 2006 (gmt 0)



Just had a click dump, that looks a bit better:-)

The EPC is great at the moment therefore it will be interesting to see the full 24 hours' metrics.

Chapman

9:53 pm on Sep 2, 2006 (gmt 0)

10+ Year Member



Somebody's surfing!

Without a doubt, my best weekend since May! Great CPC and eCPM! Hopefully a nice kickoff to the fall/winter season.

gamiziuk

10:02 pm on Sep 2, 2006 (gmt 0)

10+ Year Member



OMG! I am getting killed today! I hope it gets better after the holiday weekend...

Khensu

11:37 pm on Sep 2, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Taking the opportunity to increase my Adwords bid for page one on the main keyword in my niche, which many have competitors have shutdown their campaigns for the weekend. I have a free site with good CTR so if can gain a foothold when their pants are down I can eat them up after the holiday. My organic is position 2, page 2 which isn't bad but it's not page one.

Pengi

8:35 am on Sep 3, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



OMG They take their public holidays seriously in America
I've just had my worst Friday and Saturday for a month.

It wouldn't be so bad if there weren't som many people window shopping.

fearlessrick

1:52 pm on Sep 3, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Saturday was horrible. Traffic was OK, but clicks were the lowest in maybe 18 months. Today, it's early, clicks are OK, but epc is lowest EVER. Can't wait until this weekend is over.

OptiRex

3:48 pm on Sep 3, 2006 (gmt 0)



My EPC was way above average for a Saturday, even though I ended up with about 25% fewer clicks my earnings were normal!

So far today the EPC is continuing at the same level.

fredw

9:06 pm on Sep 3, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Saturday my traffic was OK, CTR down a bit. Today (Sunday) traffic is about half that of normal.

I'm taking the advantage of this long weekend to do some new site creation and move and combine the content of some of my non-adsense sites into one big adsense site.

Khensu

11:22 pm on Sep 3, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Turning out to be like a perfectly normally abnormal, typical August weekend.

All numbers are good except half the traffic.

Man, I can't wait until the sheep herders (managers/teachers) get all the bloated woollies (employees/students) back to their pens (cubicles/desks). Then there will be the abnormally normal chewin' on their happy meals and surfin' the web.

Summer is for the birds!

OptiRex

1:12 am on Sep 4, 2006 (gmt 0)



Man, I can't wait until the sheep herders (managers/teachers) get all the bloated woollies (employees/students) back to their pens (cubicles/desks). Then there will be the abnormally normal chewin' on their happy meals and surfin' the web.

Man...the rest of the world slobs whilst WE WORK to make THEIR perfect world whilst THEY contribute NOTHING towards it except GRIEF because it may/may not WORK!

Yeah...go swing on my kite and pay top price punters 'cos you thought that because you'd surfed the NET, you KNOW everything:-)))

Intolerant, belligerent, insufferable...that's me, I'm in my 50's and whoa betide ANYONE who even contemplates trying to screw me around with a "liddle bit 'o surfing knowledge"!

hunderdown

3:11 am on Sep 4, 2006 (gmt 0)



Interesting. Comparing this year's Labor Day Weekend (LDW) to last year's LDW, I've already out-earned that entire LDW (Friday through Monday) and Sunday isn't over yet.

I take this as an omen that Sept. is going to be a good month.

Anyone else do a year=to-year comparison?

andrewshim

4:55 am on Sep 4, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



get all the bloated woollies

will you quit callin' me a bloated woollie? i am NOT woollie... ;)

'cos you thought that because you'd surfed the NET, you KNOW everything:-)))

yeah... darn rite... them there varmins don't know nothin'... it's when ya hang 'round here at this waterin' hole called WebmasterWorld with Opti, Hobbs and Khensu that ya learn EVERYTHIN there is ta know...!

I take this as an omen that Sept. is going to be a good month.

after chanting "skcilc gib... el-gooG, el-gooG" for ten minutes with a virgin maiden and reading my coffee beans... the future has confirmed it... September will be normally abnormal

dollarshort

5:53 am on Sep 4, 2006 (gmt 0)

10+ Year Member



every day is labor day for me, chistmas too.

trader

3:43 am on Sep 4, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Just noticed yesterday Sat Sep 2 was the lowest income day for our network since Apr 16 2006.

I realize the holiday weekend is involved but that does not appear to be the explanation since our Impressions were surprisingly good, and also better than other holiday weekend Saturday's in the past.

It was also the lowest CTR day going all the way back to Mar 3 2005! That is quite odd what with the very long 1-1/2 year time span involved. Also, our CTR's do not vary much based on day of week or holidays, so again the holiday weekend should not be much of a factor.

Anyone else notice this? Could is be a reporting error by Adsense, or an anomaly?

[edited by: martinibuster at 7:40 am (utc) on Sep. 4, 2006]
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Dzordz

4:12 am on Sep 4, 2006 (gmt 0)

10+ Year Member



That is most surely an anomaly, I have had a record braking weekend.

Car_Guy

4:23 am on Sep 4, 2006 (gmt 0)

10+ Year Member



Saturday was just above average for me. Sunday has a few hours to go, but so far it's going better.

There will always be good days and bad days. It all evens out.

Often when I try to analyze this stuff, it starts to feel like work and I just get tired.

andrewshim

4:43 am on Sep 4, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



There will always be good days and bad days. It all evens out.

Often when I try to analyze this stuff, it starts to feel like work and I just get tired.

ditto. best to track on a monthly basis. that way, you "should" see an upward trend.

jawhite

4:58 am on Sep 4, 2006 (gmt 0)

10+ Year Member



My CTR was about normal yesterday but today it is half of what it normally is. My CTR is normally in the 9% range. It has been consistent for two years, never swaying for than 2% in either direction. This is way out of the norm.

jomaxx

5:56 am on Sep 4, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



This doesn't correspond to anything I've observed. SOME day has to be the lowest in recent history, and for you I guess yesterday was it.

RandomOne

7:26 am on Sep 4, 2006 (gmt 0)

10+ Year Member



I was wondering when the college or school holidays end (please don't say they ended already Lol). My traffic has a high percentage of US EDucational traffic which Ive had none of the last month. Is everyone in the states back at school yet?

martinibuster

7:44 am on Sep 4, 2006 (gmt 0)

WebmasterWorld Administrator 10+ Year Member Top Contributors Of The Month



People are back in School, somewhat. The university freshman were getting oriented a few weeks back. Tuesday kicks off the full-on return of the U.S. university students.

Hubie

5:04 am on Sep 4, 2006 (gmt 0)

10+ Year Member



I've been going pretty steady with clicks/ctr/earnings these days. Give or take 5 cents, my clicks usually pay the same.

Then today I got the same # of clicks and the same CTR but my earnings is LESS THAN HALF.

Why would my clicks be worth less today? (hopefully this doesnt carry over to the future!)

Hubes

[edited by: martinibuster at 7:45 am (utc) on Sep. 4, 2006]
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Scurramunga

5:06 am on Sep 4, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



it's probably due to the log weekend. Different publishers would have varying experiences depending on niche or site topic.

david_uk

6:12 am on Sep 4, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I view adsense as a rollercoaster. OK, in my case one that is currently parked at the station. Some days are good, some days are bad. You just get on the rollercoaster and hang on for the ride!

This weekend is apparently bad for some. Advertisers switch off campaigns during slow periods for them, or save their budgets for time periods they usually do best. You may therefore be seeing clicks from advertisers who pay less, and wouldn't normally show in the top slots until the others turn on their campaigns again. Visitors are out enjoying themselves in the sun and not hunched over the computer etc. I used to find that holiday and weekend slumps were followed by a boost beginning of the week.

Hubie

7:18 am on Sep 4, 2006 (gmt 0)

10+ Year Member



Makes a lot of sense. David_UK you've said it all.

Hubes

Pengi

1:45 pm on Sep 3, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



My AdSense CTR in is normally between 40% and 55% (26 days in August were in this range).
I have the odd "Bad Day" when it drops to about 30% to 35%. Today it is only 18%. :-(

Is this just a statistical "blip" or could there be a problem somewhere?

I don't think it's "labor day" - if anything, it's Australia that is not clicking through. My Australia pages look ok from where I am - how do I know that they are showing Ads in Australia though?

Thoughts and suggestions would be welcome.

[edited by: martinibuster at 7:48 am (utc) on Sep. 4, 2006]
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leadegroot

1:55 pm on Sep 3, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Well, if you do some javascript tracking, you can see what IPs are clicking, so you can see if (or if not) certain blocks are clicking (ie are being served ads, not PSAs)
and you could ask a friendly WebmasterWorld member from down under to have a look (translation: PM me an URL :))

Pengi

2:14 pm on Sep 3, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Thanks Leadegroot
I don't have any javascript tracking (at least none that I'm aware of - same thing I guess).
I've sticky mailed you a URL.
Thanks for the help.

I guess PSA's showing on a number of page's would reduce the CTRs - could this be one of Ann's "outages"?

[webmasterworld.com...]

zoggle

2:42 pm on Sep 3, 2006 (gmt 0)

10+ Year Member



Am also experiencing this. I noticed more (as in frequently appearing) single Ads with huge bold letters occupying whole ad blocks (CPMs?), sometimes I have these on ALL 3 ad bocks on a single page! Also frequent video google ads?!?

I tried to block 1 or two, but then others appeared in their place! Wha't happening? Those Ads seem to drive visitors away...nobody is clicking..ugh!

djulien

4:57 pm on Sep 3, 2006 (gmt 0)

10+ Year Member



The stats update might just be delayed again. I'm seeing low CTR levels that I haven't seen for weeks.

While updating my site yesterday I noticed some PSA ads in spots where I always have excellent, targetted ads.

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