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Adblock FireFox Extension

We AdSense Publishers are Doomed.

         

greedy player

1:50 pm on Aug 18, 2006 (gmt 0)



Adblock is a Mozilla/Firefox extension that filters out advertisements on the web. Including Google's AdSense advertisements.

And there are of course other adblocking software out there that filter Google's Adsense advertisements.

So what does this mean for us Hard working Publishers?

"Total Dooms Day" or at least I would call it that waking up and figuring out that IE7 or FireFox users don't see our adverts anymore.

What we must do to counteract this adblocking effort? do we incourage the use of a None-adblock browser? Do we write our own Customer Web-browsers.

What do we do? what shall be done? is it the end?

Quadrille

6:46 pm on Aug 19, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Totally agree. There is a place for subscription - but it's a small one, for specialist interests.

Only the 'elite' of more general services have made it work - those where people can subscribe at work, and don't pay the bill.

Other than porn, gambling and a handful of other niches, subscription is not the present or the future for people surfing in their own time.

Ads have changed before, and they'll either get their house in order - or change again. And as greed never quite goes away, my money is on change, and change again ;)

[edited by: Quadrille at 6:47 pm (utc) on Aug. 19, 2006]

Car_Guy

6:49 pm on Aug 19, 2006 (gmt 0)

10+ Year Member



Most people have always had the option to disable images, Java, or JavaScript, and the vast majority of them don't.

People surfing the Web aren't going to take the time to set and activate new filters every time they reach a new site.

If I could figure out how to disable Flash on all sites, I'd do it.

incrediBILL

7:31 pm on Aug 19, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



when they have a continuing interest in the topic.

It doesn't have to be a continuing interest in the topic.

Imagine you just wanted to surf the net 'ad-free' and it was a flat rate to access all the sites that were a member of the co-op, has nothing to do with any specific interest, it's just a universal type of subscription.

Personally, I'd prefer AdSense allowed us to inject the ads direct into my pages server side like they do premium publishers so I can shove the ads down their ad blocking throats.

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