OpenAI’s new “Operator” tool is poised to disrupt traditional Google SEO. It enables users to book travel, reserve tables at restaurants, place orders for goods, or even schedule services, to name a few applications, directly via APIs—bypassing search engines and websites entirely. With AI prioritizing price, convenience, and real-time data over search rankings, organic traffic could see a significant drop.

How do you think this shift will impact SEO-driven businesses?

What strategies can websites adopt to stay relevant in an AI-first booking and service landscape?

A related thread about the announcement is over here: [webmasterworld.com...]