Hey there, I just read about Chrome starting to block third-party cookies (for now just for 1% of the users, up to 100% planned in Q3). [developers.google.com ]

As far as I see it, it may just lead to a decrease in relevant KPIs for people using SEA and therefore maybe retreating from paying Google to be on the top and go back to SEO. Do you think that this may have any notable impact on SEO?