I wonder what has been going on with Google over the past several weeks. Well, I woke up on the 22nd of February and the first thing I did is search for a product I had written about a few days before which I was ranking #1 for the keyword I was targeting. To my surprise, I could not find my site. I panicked!
I rushed over to Analytics to check my traffic and realized it was down 40%. I was totally confused. I had not made any major changes on the site. I thought things would get back to normal. 8 weeks later, things are getting worse.
My site has phone descriptions, and has been doing pretty well over the 5 years it has been in existence. I have always worked hard to improve it. I have faced a lot of challenges, related to Google in the past but I have always been able to identify the problems, fix them and bounce back. However, the current issue that I'm facing seems to be beyond me. I have tried everything I know.
Pages for older phones are doing okay, but not as good as they used to. However, the same thing can't be said about newer pages. This is obviously very frustrating for me since I'm in a dynamic niche, with new products being launched every other week.
Google seems to pick the wrong pages from my site to display on SERPs. For example, you may search for "Huawei P30", and the first page that Google will show from my site is a page for "Huawei P20", an older model that was released last year. Keep in mind the fact that I have a page about the former.
Sometimes, pages drop from the index. They only show up after I fetch and resubmit them using the URL inspection tool.
I dropped many keywords that I used to rank highly for. I've been overtaken by sites with poor quality content, some that have even stolen content from my site.
About 95% of the articles I published before February are on the first page for the target keywords. About 95% of the articles I published after February 1st are nowhere to be seen on SERPs for the target keywords. I many cases, Google chooses to display pages from my site that are not related to the query. If this was as a result of a penalty, why would some articles (especially the older ones) rank well, while others (the new ones) not show up at all?
Important pages on my site are updated on a weekly basis. They are thorough and they have the latest information. However, since the fateful day, the pages are being outranked by pages with outdated information. Why Google?!
I've been improving my site, improving articles but I see no changes. My site has no technical issues, I have done a thorough investigation. I'm doing okay on Bing, Yahoo and others except for Google.
Lastly, all images from my site were de-indexed. I'm not seeing any images from my site even from articles that are on page 1. It hurts to see sites that copied some of the images I created on the Image results page while my site is nowhere to be seen.
Is anyone facing a similar problem?