Sudden spike in organic traffic and drop

Forum Moderators: Robert Charlton & goodroi

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Sudden spike in organic traffic and drop

farhanseo

9:06 am on Feb 12, 2018 (gmt 0)

Hello All,

Recently I have seen a sudden massive spike in organic traffic on the 3rd and 8th of February. It was a massive increase 127 to 3800.

See screenshot here

http://prntscr.com/idix5i

We did not do anything unusual, Any idea why this happened?

Thanks,
Farhan

keyplyr

8:14 pm on Feb 12, 2018 (gmt 0)

Hello farhanseo and welcome to WebmasterWorld [webmasterworld.com]

The spike is likely due to bots. Most site visitor software, including GA, does a very poor job distinguishing bots from humans.

Read here:
Most of Your Traffic is Not Human [webmasterworld.com]

Robert Charlton

1:13 am on Feb 13, 2018 (gmt 0)

Do you have any stats/ analytics about what this traffic did on your site?

farhanseo

4:52 am on Feb 14, 2018 (gmt 0)

Thank you Keyplyr & Robert, Apparently 99.2% of the traffic dropped off after landing on the homepage.

keyplyr

5:29 am on Feb 14, 2018 (gmt 0)

Helpful links in determining how to deal with unwanted bot traffic:

Search Engine Spider & User Agent ID Forum [webmasterworld.com]

Server Farm IP Ranges [webmasterworld.com]

Blocking Methods [webmasterworld.com]