My realworld job is in the huge global industry of construction, I supply my products to the largest projects down to the smallest DIY job bought from your local store, retailer or garden centre.
My industry in the very early 90s was one of the very early adoptors of the www and I can tell you it was a godsend to us all however over the past 4-5 years I have noticed a dramatic reduction in trade forum board sites to the point whereby there are very, very few remaining, in fact realistically there is only one US board that is frequented and even then only be a dwindling few.
Are forum boards no longer de rigeur, have many companies/people gotten so used to their "new www" way of doing business and entrenched themselves to this reality since no matter what they may try to do they can't actually do anything much different to what they were doing say, pre-1995?
In the 90s/00s I used ot get regular emails from Joe Public asking where they could buy such and such a product of mine, these days it's maybe once a month at the most. Forum boards used to be full asking similar questions, these days it is very rare.
Facebook/Twitter seem to have hardly registered a dent in my industry, sure there are those of us attempting social yet not many seem to want to participate.
Are you in an industry whereby all currently is going well yet webwise seems to be treading water?