so.. yesterday I noticed google changing my pages titles on my ecommerece site but only for specific search phrases, Search phrase A as expected Search phrase B altered page title. There was a thread made by mad scientist back in Feb that I was following regarding this, not entirely sure what the general consensus was on this though.
I have noticed an small upturn in sales recently and I have not checked every product and its listing, but considering how bad my site is, im hoping this might be a good thing.