Google is to face a lawsuit alleging market dominance in online advertising. The case is being brought by a group called Ad Tech Collective Action LLP, and the lawsuit could reach as far as $13.6 billion.

Google parent company Alphabet called the case "incoherent" in its attempts to get the legal action dropped.

“This is a decision of major importance to the victims of Google’s anti-competitive conduct in adtech," said former Ofcom director Claudio Pollack, now a partner in Ad Tech Collective Action.

"Google will now have to answer for its practices in a full trial."

[bbc.co.uk...]