We’re now happy to announce our partnership with Google, which will facilitate global networking and open competition in digital marketing. Through Google’s subsidiary DoubleClick, the company’s advertising clients will now have access to one of Russia’s largest advertising inventories offered by publishers in Yandex’s Advertising Network, while the advertising clients of Yandex will be able to bid for ad displays in the global inventory of DoubleClick AdExchange partners. Both systems are powered by the real-time-bidding technology, which allows advertisers and publishers to maximise their advertising revenues and cut costs through efficient audience targeting and automated, algorithm-based bidding.