"Google has become a serial privacy abuser and the FTC must change its tactics to curb the Internet giant's abuses. Google's wanton disregard for its obligations under the law demonstrate the need for meaningful penalties - in this case a fine in the billions of dollars," said John M. Simpson, Consumer Watchdog's Privacy Project director, at a news conference to discuss the nonprofit, nonpartisan public interest group's complaint. [nasdaq.com...]
A significant aspect of google continuing to flip the bird to authorities is indeed due to the fact that their past penalties have not been large enough. They just factor it into the "cost of doing business in courtrooms". They're indifferent about it all. This time they have dispersed their App Store users private information to app developers.