Facebook is the social network of the past, and the way it implements advertising doesn't really work, a Google executive overseeing the search giant's social-networking product said today.

Bradley Horowitz, the Google vice president of product for Google+, said Facebook isn't set up in a way that's compatible with the real world. People should be able to have a conversation with a certain group of friends without involving others. And they should be able to have real conversations, he said, not 140-character blurbs like Twitter.

"In designing Google+, we keep thinking about the real world, the way people actually are," Horowitz said today during a Business Insider conference in New York. "We're trying to make a product that's ergonomic for the way our attention is wired."Google+'s Bradley Horowitz Criticises Facebook and Twitter Over How They Work [news.cnet.com]