YouTube is now officially in the movie-rental business.

The Google-owned video service dabbled with the idea earlier in the year by offering Sundance films for rental, but the new site located at youtube.com/store marks a much broader entry into the market, with what seems to be a fairly large spectrum of movies and TV shows priced between 99 cents and $3.99.

Rented movies can be viewed for 48 hours. All of the transactions are handled by Google Checkout.