Google has demonstrated that it too can name a phone without waiting until it owns the name: its attempt to get Nexus One recognised as a trade mark has been rejected.

In December last year Google filed to have "Nexus One" registered with regard to "mobile phones", but the existing owner of the word "nexus"- one Integra Telecom - was awarded possession of the term with regard to a whole host of telecommunications services,

No doubt Google's lawyers will be taking that up with the US Patent & Trademark office; the company has every right to appeal the decision and would appear to have decent grounds to do so.