Google's stock reached a new high Friday, reflecting Wall Street's renewed faith in the Internet search leader as it introduces new ways for advertisers to reach its steadily expanding online audience.

The shares climbed to $560.55 in midday trading, eclipsing the previous peak of $558.58 attained in mid-July, just days before the Mountain View-based company disillusioned investors with a second-quarter profit that fell below analyst estimates.

Google's Stock Hits Record; Market Value $175 Billion [cnbc.com]

Can Google's share reach $600?