SAN FRANCISCO (MarketWatch) - Google Inc on Monday introduced a customizable search engine that can be added to any Web site, as it seeks a broader audience for the ads it places for its customers. The new customizable search engine lets users choose which Web sites are to be searched and a range of other nuances. The effort is very much in the same vein as is done now at Yahoo Inc.'s collection of Web pages, or an array of start-ups including Rolly-O, which makes a customizable search engine of the same name.

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