The stock was up $13 at $472.67 after earlier touching $474.50. Google shares hit their all-time intraday high of $475.11 back on Jan. 11.

Google's recent gains come on the heels of Thursday afternoon's earnings blowout. The stock is up 11% since Google beat third-quarter earnings targets by 20 cents a share.

Ironically, Google's all-time high was set just a week before an earnings disappointment sent shares plunging below $400. The stock is up 455% since its August 2004 initial public offering.