Picking a niche physical product for online sales? Here's some key points to evaluate.
- Small and light = easy shipping, low warehouse space.
- Or at least preference for low weight:value ratio = worthwhile to ship.
- Low risk in shipment. Damage, theft, special conditions (flammable etc).
- Attached to growing component/auxiliary growth = diminishing cost.
- Growing market = demand.
- Non-fragile = lower supplementary shipping costs, low defect rate.
- Declared product import type = aim for low customs duty.
- Multi use cases. Scope to resinate with subcultures, hobbyists etc.
- Applications in larger scale/commercial uses.
- Target consumer groups are high net worth.
- Products likely to strike price with consumers = word of mouth.
- Low negative perception on foreign production. Low patriotism.
- Good prospects to gain SEO on core product keywords and use cases.
- Core keywords have limited issues of clarity or broad keyword competition.
- Low cost PPC and advertising opportunities.
- Capacity to add value through servicing and brand.
- Perceived complexity = barrier to entry, added value to consumer.
- Ability to use standardized packing.
- Future scope for further vertical integration.
- Seeming impossibility for consumer to reach manufacturer directly.
- Products evolve over time.
- Product design is difficult (or at least perceived to be) but feasible.
- Ability to infiltrate social media = create awareness.
- Utilizes existing injection moulds/manufacturing equipment.
- Low cost/time to tweak manufacturing equipment for customization/product extension.
- Low bulk resale value = lower risk of warehouse theft.
- Low dominance of existing competitors.
- Demand exists for customized larger orders.
- Minimal incremental costs (fixed/variable) to facilitate custom order production.
- Complimentary product set that can be sold as kit (‘batteries required’).
- Manageable defect rate.
- Ease to test/eliminate most defects pre-customer delivery.
- Product does not perish. Or become obsolete in short term.
- Ideally a consumable in the long-term = necessary to reorder.
- Suitability for e-commerce. Less suitable for offline/retail (space, niche).
You got any more to add?