What the traffic will bear. You own it. You price it. You also determine how long they can use it.

Get a lawyer.

Just remember you can buy good images at web resolution, 72dpi, from as little as $1 per image from online image databases. At the other end there are providers like Getty Images who charge over $400 for web use.

It really depends on the nature of the publication (marketing, editorial, business), whether it's for internal or external use and whatever other factors might pop up. There really isn't much online, but a library or well-stocked bookstore should have a couple of pubs with ballpark rates for different types of use.

There really isn't much online

Are we talking about the same thing - quality images? ? This is 2008!

There are many, many sources online, general, industry-specific, celebrity etc etc. We source hundreds of high and low res images monthly form various image databases. Can't remember when we last used an off-line source.

Are we talking about the same thing - quality images? ? This is 2008!

I was talking about rates, as the full sentence implies.

I know, but all the online image libraries we use publish their rates either on the image samples or on a dedicated rates page. I am just suggesting that this is the easiest and most up-to-the-minute way to check out comparative rates.

I guess one of the important distinctions for the charging basis is whether to issue the image on a royalty-free basis or rights-managed.

Took me a bit but I did finally find one with a rate calculator. Took some time wading through all of the royalty free stuff.

It really depends on the nature of the publication (marketing, editorial, business), whether it's for internal or external use and whatever other factors might pop up. There really isn't much online, but a library or well-stocked bookstore should have a couple of pubs with ballpark rates for different types of use.

They will be using it in a publication meant for commercial use / sale. I also wanted to know if we need to mention some other clauses such as

- We will continue to hold the image copyright and use it wherever we want to.
- The image can only be used by them in the publication mentioned and no where else / non exclusive use etc?

I forgot to mention that this picture has been clicked by one of our photographers (who is part of our team) for an article on our website.

There are several sites you can use to deal with royalty free (one time payment) or rights managed images. If you are not a big company they will manage the business side of the transaction also.

* One time, single use only (prior to consultation & remuneration)
* Non-transferable copyright (non-negotiable)
* No derivatives (prior to consultation & remuneration)
* No derivatives - including online and marketing use (prior to consultation & remuneration)
* Full acknowledgement required (how do you want to the image to be credited?)

That should be a start...