Google is counting the name & event name & show names and other most common phares as a duplicate content hence penalizing the pages.

nobody can change the name of a person, event name, show name, or hotel name or something.

what do we do with this problem. writers says that they r the commaon phares and can not change. like various shapes, size & colors. this phares can be used in number of themes with different sentences but google counts it as a duplicate content.

what do we do with this.