Forum Moderators: rogerd
My question is beyond this does anyone have any tips for SEO on the blog, linking from the blog to the main site, any blog directories that are worth submitting to and any other general advise about using a blog in conjunction with the general SEO for the website?
Blogs can have great SEO benefits, but there are a few pitfalls like the possibility of dupe content (from things like category pages) and bad title/META content (because of poor template design).
If you are using a blog like Wordpress, you will find internal features that let you customize your URLs. There are also SEO plugins that are designed to address other SEO issues.
As far as blog directories, I'd follow the same advice I'd use for any other website - stick to the major, human-screened directories and niche directories. Avoid directories that have no screening and a large number of cheesy sites listed. Be sure you are pinging sites like Technorati when you post so that new posts are indexed quickly.
As far as linkage with your main site, just do what makes sense. Clearly, it should be easy to get to the blog from the main site, and to get to the main site from the blog. What works for users will work for search engines, though I'd always choose link text that's beneficial to my search goals.
The plugins, can they be downloaded from the WordPress site, or are there other resources you'd suggest looking at?
Also not sure what you mean by "pinging sites like Technorati"?
Thanks again for your assistance
J
Also not sure what you mean by "pinging sites like Technorati"?
Technorati is a search engine for blogs. You should set your blog up so that every time you make a new post it let's Technorati know and they come spider your content. It get's indexed much faster if you do this. Take a look at the site if your not familiar.
Are there any others like this you'd recommend submitting to?
Thanks
J
I think this is what I'm supposed to put in to get pinged but where do I put the code? I have blogger.
<?xml version="1.0"?>
<methodCall>
<methodName>weblogUpdates.ping</methodName>
<params>
<param>
<value>YOUR WEBLOG NAME HERE</value>
</param>
<param>
<value>http://www.YOURWEBLOGURL.com/</value>
</param>
</params>
</methodCall>
thanks,
bilalseo
You might want to check out Up Smart Update Pinger plugin. That may well solve all of your problems. Just make sure if you're using the Feedburner plugin, you disable "PingShot" so you aren't pinging Technorati twice.
The other thing to be aware of, depending on your settings that Smart Update Pinger will only ping on a new post. If for any reason you go in and change a title or URL of a post, people searching for your post coming from Technorati could wind up on a page with a 404 error.
I hope that helps.
bilalseo
The sole advantage of a true static site is that you can edit every aspect of every page if you want to. The appearance can be different, the meta content unique, etc.
SEO plugins for WordPress will give you more control of individual page content, e.g., custom title and meta tags.