The commercial arm of the British Broadcasting Corporation is expected to announce a partnership with MySpace on Thursday to make some of its content available on MySpace, the popular social networking Web site.

The BBC has already found some success syndicating content on the Google Web site YouTube, where its videos have garnered more than three million views since last February. MySpaceTV is the second most popular video Web site, behind YouTube.

For the BBC, the latest deal offers an opportunity to widen the release of its content, trying to reach younger consumers where they socialize.

BBC To Announce Partnership With MySpace [nytimes.com]

[edited by: rogerd at 3:56 pm (utc) on Jan. 24, 2008]