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Media fears User Generated Content

Media, UGC, User, Content

         

longen

4:52 pm on Apr 19, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Media and entertainment executives see the growing ability and eagerness of individuals to create their own content as one of the biggest threats to their business, according to results of a survey released today by Accenture

[newsroom.accenture.com ]

Quadrille

5:53 pm on Apr 19, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



The media companies cited - music and TV - have written the most public suicide note in history; they've tried pathetically to restrict access to digital media, by lawsuits, failed technology, regionalisation and gross overpricing; TV has added to that by encouraging 'reality TV' - because it's cheap.

Now they bleat because people realise they can do it themselves without an overpriced middleman sucking them dry?

First time I've ever felt warm towards the 'social media' movement :)