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Are Private Blog Networks Worth it ?

         

Charizard

8:37 pm on Apr 17, 2021 (gmt 0)

5+ Year Member



Are Private Blog Networks Worth it in 2021?

phranque

2:02 am on Apr 18, 2021 (gmt 0)

WebmasterWorld Administrator 10+ Year Member Top Contributors Of The Month



no

JorgeV

9:36 am on Apr 18, 2021 (gmt 0)

WebmasterWorld Senior Member 5+ Year Member Top Contributors Of The Month



Hello,

Worth

Can you define, worth for what?

Charizard

1:06 pm on Apr 18, 2021 (gmt 0)

5+ Year Member



Hi.
i mean worth it to build backlinks.

not2easy

3:36 pm on Apr 18, 2021 (gmt 0)

WebmasterWorld Administrator 10+ Year Member Top Contributors Of The Month



PBNs meet Google's definition of Link Schemes [developers.google.com]
Any links intended to manipulate PageRank or a site's ranking in Google search results may be considered part of a link scheme and a violation of Google's Webmaster Guidelines. This includes any behavior that manipulates links to your site or outgoing links from your site.

Google started noticing link schemes over a decade ago and punished sites engaging in various backlink schemes. That link describes many of the things NOT to do to get better ranking. How to rank better?
The best way to get other sites to create high-quality, relevant links to yours is to create unique, relevant content that can naturally gain popularity in the Internet community. Creating good content pays off: Links are usually editorial votes given by choice, and the more useful content you have, the greater the chances someone else will find that content valuable to their readers and link to it.

This also reduces the chance that a competitor can hurt your ranking by reporting link schemes [developers.google.com] and backlink spam.

JorgeV

11:55 am on Apr 19, 2021 (gmt 0)

WebmasterWorld Senior Member 5+ Year Member Top Contributors Of The Month



Hello,

i mean worth it to build backlinks.

Yes, you'll get plenty of backlinks, will they count, no, will you risk to be penalized, yes.

Charizard

3:11 pm on Apr 19, 2021 (gmt 0)

5+ Year Member



Thanks to you all. I really appreciate the answers.

engine

3:16 pm on Apr 19, 2021 (gmt 0)

WebmasterWorld Administrator 10+ Year Member Top Contributors Of The Month



Oh, and Welcome to WebmasterWorld Charizard [webmasterworld.com...]

Karanarora

5:42 pm on Jun 19, 2021 (gmt 0)



Its better to go for guest posting instead of private blogging. Less chance of getting down graded

martinibuster

4:28 am on Jun 20, 2021 (gmt 0)

WebmasterWorld Administrator 10+ Year Member Top Contributors Of The Month



Its better to go for guest posting instead of private blogging. Less chance of getting down graded


Regarding Guest Posts for Link Building
There are many articles about penalties and statements from Googlers that state, without ambiguity, that guest posting for links is frowned on and can result in the links providing no boost or a manual action.

For a sample, you can read this article from 2014:
How A Single Guest Post May Have Gotten An Entire Site Penalized By Google [searchengineland.com]

And this article from last year:
Google Penalties on Guest Post Articles [searchenginejournal.com]

PBNs
PBNs can provide a brief lift, especially in the local search niche. But the lift disappears soon after... if you're lucky.

If your luck runs out then there's a manual action in your future.

PBNs are a short term solution to a long term problem, which makes them inappropriate.

Good luck!

Roger Montti

headingame

12:44 pm on Jul 9, 2021 (gmt 0)



Tried to go that route before, but it just backfired to our business. I got to agree that guest posting is way better and legitimate than PBNs.

engine

1:33 pm on Jul 9, 2021 (gmt 0)

WebmasterWorld Administrator 10+ Year Member Top Contributors Of The Month



Here are some of the earlier discussion on Guest Blogging, and you'll see it's frowned upon.

Matt Cutts: Guest Blogging for SEO is Over [webmasterworld.com]
The decay and fall of guest blogging for SEO [webmasterworld.com]

dojo

7:26 pm on Aug 3, 2021 (gmt 0)



Building a proper PBN is pretty expensive and time consuming, especially with how much you have to work to delete any "footprints". Better just reach out for links and work on a killer content (which will actually rank in most niches).