Since 2006 we have been hearing about dayparting feature. As of now, it's available only to few select advertisers. It's high time that this tool is released for everyone.

Hey there,

Thanks for all your feedback on features you’d like to see.

I’m sharing your suggestions with our Product team to let them know what you want. As new features launch, I’ll keep you posted with the announcements. The YSM Blog is also a great resource for our advertisers: [ysmblog.com...] -- be sure to check that out, too.

Keep the feedback coming!

Best,
YahooPete

Thanks YahooPete!

1) Other features which I really would like to see is Google MCC type interface. I know we can do such thing by calling Yahoo support. But every time to call/email to link or unlink an account becomes quite tedious.

2) Second is some AdWords Editor like software which allows us to manage campaigns when we are offline.

3) There is a limit of adding only 50 negatives at account level. I think this cap should be removed. Or an option should be given to add negatives at campaign level.

This is it for now.

Some more features which we would like to see:

Ad Copy:

1) Here if someone clicks on headline then the visitor should be sent to Destination URL. This makes the task very easy to find out the URLs which are performing at ad copy level. At present one has to click on the ad and visit the ad section of Adgroup to find out which destination URL we are using for that particular ad.

2) Once we enter the ad copy section then there is a separate column on right hand side which displays the ad performance. When we click on "Show ad Performance" it displays four parameters. CTR, Quality Index, Served and CPC. There should be one or two more metrics of no. of conversions and conversion rate.

3) The saved Ads navigation becomes difficult if we are carrying out A/B testing of landing pages. The "Saved Ads" on right hand side shows all ads including the paused ads. If all ads are same then there is no way to distinguish them and we have to go at higher level to find out by looking at their all time stats.

Overall there should be a way to find out which ad is linked to which destination URL without having us to edit that particular ad to find destination URL. Having to click on each ad to find destination URL can be cumbersome. If we use "Saved Ads" then it becomes confusing if all ads are same (this typically happens when we test for landing pages). There is a scope of improvement here.

Keywords:

The option of Advanced and Standard match should be extended at keyword level.

Ability to serve our ads ONLY on Yahoo! not on any other sites.

I completely agree werty. Many people and companies have pulled their Yahoo spend completely because of all the money being spent on non-converting 'partner' sites. I have been saying this for years...but Yahoo never seems to listen...

"The option of Advanced and Standard match should be extended at keyword level."

This is available. Not as easy as it should be, but if you click on a keyword, you are able to set this feature.

Mike_ppc - Thanks for the info :)

According to the blog, it's now possible to have 250 negatives