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Yahoo's month-old upgrade to its advertising formula for making money from online search requests so far has done more to lift the Internet powerhouse's morale than its finances, the company's two top executives said Tuesday.
Sticking with guidance given in January, Chief Financial Officer Susan Decker told a technology conference that a new advertising system dubbed "Panama" probably won't boost Yahoo's first-quarter revenue even though the improvements have been well-received since their Feb. 5 debut.But Yahoo CEO Terry Semel said Panama's launch already has invigorated the Sunnyvale-based company, which is coming off a disillusioning year punctuated by a 35% decline in its stock price and its biggest management shake up since the dot-com bust. Delays in Panama's development contributed to Yahoo's woes last year.
Yahoo's Morale Boosted By Panama [usatoday.com]