How do name squeezes rank?

Forum Moderators: open

Message Too Old, No Replies

How do name squeezes rank?

Muffin_man

2:55 am on Sep 6, 2006 (gmt 0)

Hello everyone,
I'm rather new to this forum, but I know that it's the biggest in the world so hopefully you guys can help answer my question.

Im about to launch a website, I would like to have the homepage a name squeeze offering an ebook, so my question is will this effect my rankings?

If I get more backlinks to my site then the content sites, will this allow me to beat them? Im also thinking of having a blog on my site so in a sense it will have rehular content on the back.

I hope you guys can help
thanks

Quadrille

9:47 am on Sep 6, 2006 (gmt 0)

There's no reason I can think of that harvesting email addresses would affect your ranking. What did you have in mind?

Links are only one part of the equation, and you may have problems attracting quality links to an email harvesting site.

So I suppose a name squeeze can damage your ranking ;)

The best way to beat other sites is to build a better site than them; no much trumps good content, and there's few shortcuts to success that last, and even fewer without risk.

goodroi

2:15 pm on Sep 6, 2006 (gmt 0)

If you are purely talking about the ranking algo, a "name squeeze" one page site will outrank other sites if it has better links (and proper anchor text).

As previously mentioned it is hard to collect quality links for a one-page ebook site. Assuming the keyword is competitive, you will need to use spammier link building strategies which can cause problems later.

Search engines are becoming more complicated moving towards the use of click stream data. When it becomes widely used, a one-page site will have a harder time competing against larger sites.

Philosopher

2:28 pm on Sep 6, 2006 (gmt 0)

Can you get a name sqeeze page to rank well? Sure, but you have a couple of problems to deal with with a name squeeze page.

1) Generally, name squeeze pages are short on content. A headline, a few bullet points and the form. That means you have very little text with which to target your keywords so you will likely only be able to rank well for 1 or maybe 2 keywords.

If you go with a longer name squeeze page then you can target additional terms, but often a longer name squeeze page doesn't convert as well.

2) Link Text...Since you're using a name squeeze page your site is most likely one page. This means all your inbound links will be pointing to the same page. You generally want your link text to be fairly similar to enforce the topic of your page. With only 1 page to work with, you, again, will only be able to target 1 to 2 keywords, whereas if you had additional pages, you could have links to those subpages targetting different terms.

All in all, with a name squeeze page, you are generally severely limited in the number of phrases you will be able to rank for.