The Norwegian Consumer Council, a Government Agency founded in 1953, has released Out of Control [forbrukerradet.no], How consumers are exploited by the adtech industry - and what we are doing to make it stop.

In this report, we demonstrate how every time we use our phones, a large number of shadowy entities that are virtually unknown to consumers are receiving personal data about our interests, habits, and behaviour.
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The actors, who are part of what we call the digital marketing and adtech industry, use this information to track us over time and across devices, in order to create comprehensive profiles about individual consumers. In turn, these profiles and groups can be used to personalize and target advertising, but also for other purposes such as discrimination, manipulation, and exploitation.

As part of an ongoing collaboration with the digital consumer rights team at the Norwegian Consumer Council (NCC), mnemonic researchers have carried out an in-depth investigation into how mobile applications share data with third parties for advertising purposes. The analysis has covered a selection of 10 popular mobile applications on the Android platform.

The Norwegian Consumer Council is filing formal complaints against Grindr and five companies that were receiving personal data through the app;  Twitter`s MoPub, AT&T’s AppNexus, OpenX, AdColony and Smaato.

Excellent Twitter (summary) thread as well from Finn Lützow-Holm Myrstad, @finnmyrstad [mobile.twitter.com], Director of Digital Policy, Norwegian Consumer Council.