California’s data privacy law will affect any major company with an online presence and requires companies with data on more than 50,000 people to allow consumers to view the data they have collected on them. It also lets consumers request deletion of data, and opt out of having the data sold to third parties. Each violation carries a $7,500 fine. Companies are also waiting for the state attorney general to roll out regulations around the law in California.

While it is only meant to protect California consumers, it is not known whether companies adapt their business practices to work under one set of rules for the most populous U.S. state, and existing rules for the other 49 states.