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Since GDPR in Europe, Overall Third Party Cookies on News Sites is Down 22pct

         

engine

1:03 pm on Aug 21, 2018 (gmt 0)

WebmasterWorld Administrator 10+ Year Member Top Contributors Of The Month



Research shows that since GDPR introduction overall, third-party cookies on news sites is down 22%.
Other figures are also interesting, and it's worth a read of the research from Reuters Institute, on the Oxford University web site.

It's interesting, the report suggests, that some news organisations are responding to GDPR either by obtaining consent for third-party tracking or by curbing the use of outside cookies in general.

The research covered Finland, France, Germany, Italy, Poland, Spain, and the UK from April to July, 2018, with the UK showing the greatest drop and Poland showing an increase.

Changes in Third-Party Content on European News Websites after GDPR (PDF) [reutersinstitute.politics.ox.ac.uk...]

Leosghost

1:45 pm on Aug 21, 2018 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Good news.... :) it is a start......they can do better though ...and hopefully they will..


I wonder why the Polish trend is in the other direction ?

keyplyr

7:11 pm on Aug 21, 2018 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



third-party cookies on news sites is down 22%
Part of it is Google's more strict enforcement of purging Adsense spam sites.