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tech industry groups and their supporters argue that ePrivacy’s consent requirement and other provisions are so onerous that they would hinder innovations like smart cars, which automatically transmit safety information back to the manufacturer. And requiring companies to provide equal communications services to people who opt out of data mining, they say, could cause sites or apps that rely on data-driven advertising to start charging fees or close down.
“Europe will become a digital backwater,” said Daniel Dalton, a member of the European Parliament from Britain. Mr. Dalton, who pushed for amendments on the ePrivacy bill, said he had met with Google, Microsoft, video game companies and trade groups to discuss their objections to the legislation.
then they need to start charging fees.
to me an analogy is smoking ... all western governments have been slowly over the last 50 years legislating against smoking because people will not act in a way that is good for them (eg stop) without strong direction.
likewise with person data, people do not understand what they are giving away - so governments have to legislate for their own (the people's) good.
Smoking restrictions are defensible solely on the grounds of second-hand smoke. Killing yourself should be your own choice, by whatever poison floats your boat. Harming others is not acceptable. Governments could ban smoking, but happily they have taken the sensible route of protecting others.
...would it really be so bad if publishers sold their advertising space directly to advertisers without going through middlemen such as Google etc?I've been doing that for many years. Each site is different of course, but without a central broker (like Adsense & others) it is nearly impossible to consistantly fill the ad space.
it is nearly impossible to consistantly fill the ad space.My impression (we don't sell advertising) was that publishers sold direct where possible, and in-filled with adsense when they could not fill their slots (I am hugely uneducated on this, so may well be wrong - it might even be a breach of Adsense rules?)
Obviously going off-topic, but in a country such as Britain, where universal health care is provided by the state, there is also the expense to the taxpayer of treating those who have chosen to damage their own health through smoking.Au contraire! Dementia care for 30 years is significantly more expensive than chemo for a year to two. Then there is the fiscal impacts of reducing "sin" taxes, while paying State pensions and other State "entitlements" during old age.
But the reason Adsense was invented was as a market-maker, in the same way Uber works, conceptually if not in practice. There are advertisers, there is advertising space, and adsense efficiently links one with the other, while taking a cut.
Every internet user has always had the option to accept or block cookies all along, right in their browser settings.
Of course, Google Chrome will use sentences, which will encourage people to enable tracking cookie. They'll formulate the choice such as "do you want to improve your user experience, thanks to cookie, ,..." and turn it as a positive thing.
