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97% of my backlinks are spammy, should I disavow them?

Is it worthwhile disavowing spammy backlinks,

         

Tomwlsh

10:54 am on Nov 6, 2022 (gmt 0)

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Should I disavow my backlinks? I have been doing a lot of readings, some people claim google is smart enough to ignore spammy links, while others claim otherwise. I am still on the fence.

The October spam update hit my site hard and since then I have been in damage control trying to figure things out.

My website is about two years old, and I wrote all the content myself. In my opinion, I consider it to be genuinely helpful.

A little background.
My site previously got a decent amount of traffic from search (About 6000 clicks per month), but it got 10x more traffic from google discover. Google use to love promoting my articles on Discover and while it was always a roller coaster ride, the number of views surged and the site was healthy. Among a mountain of spam, there was a lot of positive feedback in the comment section. All seemed good.

Then the October spam update hit, and over a couple of days, my clicks plummeted, (although discover traffic was still healthy which hid the decline). I decided to ignore it, I went away for cycling tour, hoping the problem will fix itself. During that time I did not publish any new content. During that time, traffic from discover also dropped away. (Okay, that is not unusual, Discover traffic is always a roller coaster).

Anyway. My search traffic is now dead. Averaging around 30 clicks per day down from 300.

Since getting back, I published several new articles and went through several hundred old articles updating, improving, and heavily pruning old affiliate links. My old articles were quite affiliate-heavy, my new ones from about 6 months ago have no affiliate links. I also told my ad manager, to show fewer ads.

So, I seem to be writing a novel. I will get to the point.

Backlinks.

Other than a couple of links in social media/forum profiles, I have never built any backlinks.

All my backlinks are organic. I barely even look at them until this update, and most of them are not pretty, 97% seem to be leading to spam sites. According to GSC, my website has 612links, out of all of these maybe 21 are not spam (Exceptions being 15 comments from Reddit, a few from private relevant forums, a few links from other blogs, and one link from Wikipedia).

Any advice? Is it worthwhile disavowing the majority of the spammy backlinks?
Should I just ride it out?

not2easy

11:32 am on Nov 6, 2022 (gmt 0)

WebmasterWorld Administrator 10+ Year Member Top Contributors Of The Month



Hi tomwlsh and welcome to WebmasterWorld [webmasterworld.com]

The disavow tool showed up when people needed a way to "undo" the damage they'd done when they created hundreds or thousands of unnatural backlinks. Since you did not cause them, you should not feel any responsibility to disavow them. I've seen thousands of spammy looking links in GSC and never disavowed any of them but they went away. The one time I tried to check out a pile of new peculiar links, the spam site did not even exist by the time they showed up in GSC.

It can be very useful to understand your traffic by taking a close look at your access logs. You can find your logs in your hosting account either using SFTP or CP to download them. Most people are surprised to learn that not all traffic is human and if you are not controlling non-human traffic, the numbers you see are less useful to evaluating performance.

Sgt_Kickaxe

11:46 am on Nov 6, 2022 (gmt 0)



Should I just ride it out?

I'd ride it out. A 2 year old site is expected to have mostly spammy backlinks. Newer sites get targeted by all sorts of scripts. The only time I've heard of a disavow file helping is when it was part of a reconsideration request after a manual backlinks penalty.

martinibuster

7:05 pm on Nov 6, 2022 (gmt 0)

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Revamping a Site in to Return it to Ranking

When you revamp the content of a site, it takes Google several months to recalculate what the site is about and to understand what the quality is for the entire site and for individual pages.

Big changes in content or site structure can take as long as six months for Google to complete the revaluation of a site because the site is essentially new and so Google has to figure out where it fits in the overall Internet.

Google's John Mueller discussed this scenario. [searchenginejournal.com]

Re disavowing your backlinks, probably no. It probably won't hurt but it probably won't help. Your problem is probably more likely tied to the content.

Good luck,

;)

Roger Montti

tangor

5:46 am on Nov 7, 2022 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Welcome aboard! As for disallowing things you did not cause ... that's a waste of time on your side, and g is already dealing with it---will just take a bit (or LOT) of time on their end.

Links these days are not the same as they were back in the late 90s-early 00s.

Tomwlsh

1:08 pm on Nov 8, 2022 (gmt 0)

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Thanks for all the feedback, going to leave the links for now and just continue trying to figure out the cause of the drop.